Stolichnaya Vodka conducts Pride promotion
Alcohol company Stoli Group has begun a promotion in collaboration with Vancouver-based online publication TheHomoCulture.com in support of its Stolichnaya Vodka brand. The effort is timed to coincide with Pride events nationally. It features a collection of six recipes for Stoli Pride Cocktails which have been posted to the site. According to the brand, the drinks are “inspired by the essence of the LGBT community.” Each recipe is intended to represent a colour on the LGBT rainbow flag. The two companies have conducted this promotion for the last five years.
“Stoli is a proud partner of the LGBT Pride movement and celebrates the right of all people to love freely and embrace their diversity,” said Patrik Gallineaux of Stoli USA. “Our partnership with HomoCulture presents us with the opportunity to form tighter communities and allies to ensure the rights, freedoms and protections of the LGBT community are permanently conserved where they exist at present and expanded to the maximum wherever there is still need.”