Facebook Canada establishes new political ad policies
Social media company Facebook Canada has launch a set of advertising transparency policies in advance of the upcoming federal election. Advertisers seeking to place ads on Facebook or Instagram related to social issues, elections or politics in Canada will be required to confirm their identity and location in Canada, as well as disclose who is responsible for the ad. In addition, ads about social issues, elections and politics will be stored in a publicly-available advertising library for a period of seven years. The initiative is intended to bring the company into compliance with Bill C-76, which is intended to counter possible interference in Canadian elections by foreign organizations.
“We take the protection of elections on Facebook very seriously, which is why we've devoted significant time and resources in support of C-76, and will continue to make investments that help protect the Canadian election from interference on our platforms,” said Kevin Chan, head of public policy at Facebook Canada. “At Facebook, we are committed to bringing a new level of ad transparency to Canadians, so they know more about the ads they see across our platforms. We have done the hard work to build tools and policies that require advertisers to complete an authorizations process, including confirming their identity and location, before running ads about social issues, elections or politics.”