CTV readies rebranding of specialty channels
Bell Media has begun a branding initiative for a new collection of CTV specialty television channels. The new properties, called CTV Comedy, CTV Sci-Fi, CTV Drama and CTV Life, will debut on Sept. 12. They will replace the company’s existing channels The Comedy Network, Space, Bravo and Gusto. The rebranding is intended to unify the channels under the CTV name.
“The four CTV specialty channels are now a powerhouse suite of diverse entertainment options for CTV viewers,” said Mike Cosentino, president of content and programming at Bell Media. “Under CTV’s distinct brand umbrella, and with a slate of marquee series on the schedule, we know these channels are poised to flourish even further.”