Mercedes-Benz debuts car wash artwork
Mercedes-Benz Canada has debuted an art installation in Montreal as part of the 2019 Mural Festival. The artwork, created by Joshua Vides, is called “Le Lave-Auto” and is a reworking of a functioning car wash in the Laurier-Ouest neighbourhood. The permanent installation promotes the Mercedes-Benz A-Class sedan. It will also serve as a venue for performances in the brand’s Mercedes-Benz Garage Gigs music series.
“We are proud to present this unique installation and to be a part of creating something that will no doubt become a Montreal landmark,” said Virginie Aubert, vice-president of marketing at Mercedes-Benz Canada. “So often a vehicle is an expression of its driver's personality. In this case, a car and a car wash have literally become canvasses for Joshua's creativity.”