Accenture debuts marketing podcast
Professional services company Accenture has launched a new podcast aimed at chief marketing officers called “Marketing Disrupted.” The seven-episode series will address issues faced by marketing executives related to digital technologies. The series will be hosted by Brent Chaters, managing director of Accenture's digital customer and marketing transformation practice in Canada, and technology reporter Amber Mac. The episodes are being distributed through Apple Podcasts and Google Play.
“More Canadian CMOs are beginning to recognize the new responsibilities on their agenda,” said Charters. “This podcast is about understanding the value of reinventing their role in an era of profound change and disruption in order to thrive in the future market space. It's an exciting time to be having these conversations with leaders and experts in this space, as we at Accenture work hand-in-hand on these challenges with some of the world's largest organizations.”