RBC signs promotional agreement with RJ Barrett
The Royal Bank of Canada has signed a multi-year sponsorship agreement with basketball player RJ Barrett. He will participate in promotional activities for the bank intended to raise awareness of the importance of sports and financial literacy for young people. This will include support for programs such as RBC Future Launch and RBC Training Ground.
“RBC is proud to welcome RJ Barrett to Team RBC as our newest ambassador,” said Matt McGlynn, vice-president of brand marketing at RBC. “RJ is at an exciting stage of his career with the upcoming 2019 NBA Draft and the Tokyo 2020 Summer Olympic Games qualification, and we are thrilled to help fuel his athletic aspirations, and to join forces on youth-focused community and marketing initiatives.”