Fifteen Group buys Fervid Communications
Toronto-based restaurant consulting firm The Fifteen Group has acquired Fervid Communications, a marketing agency based in Toronto specializing in the hospitality sector. According to the company, the purchase is part of an ongoing effort to expand The Fifteen Group into a full-service agency for restaurant development and operations. Its service now include branding, restaurant conception, operations management, staff training, menu development, kitchen design, financial consulting, bookkeeping, advertising, social media management, influencer relations, public relations and event management. Clients of Fervid Communications include Delta Hotels by Marriott, Impact Kitchen, Fox & Fiddle and Plancha.
“In the past, we have been the experts in all aspects of restaurant operation, so it only makes sense that we become the experts in effective restaurant marketing and public relations as well,” said David Hopkins, president of The Fifteen Group. “While other consulting companies focus on one specific aspect of the business, such as menu development or marketing, The Fifteen Group views individual aspects as part of the entire strategy for continued restaurant success. Everything, including menu, operations, finances, and marketing and branding, have to be understood as a whole for any one piece to be successful.”