Contobox launches new online ad format
Toronto-based Contobox has introduced a new online advertising format which allows consumers to directly add items to an online shopping cart from a desktop computer or mobile device. The ads can also be used to collect a range of data on consumer shopping behaviour. Rogers Media has signen-on as the exclusive sales representative of the new advertising unit.
“Our exclusive new ad unit is the perfect tool for online retailers to reduce their customers' path to purchase and provide valuable insights on consumer shopping habits,” said Andrew Bester, director of enterprise sales and business development at Contobox. “Advertisers are now able to leverage real-time data to create value for consumers and use their retargeting ad dollars more efficiently to reach engaged audiences.”