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FirmDecisions expands into Canada

FirmDecisions, a company specializing in marketing compliance based in London, UK, has expanded into Canada with the launch of an office in Toronto. It will be headed by managing director Patricia McGregor, previously senior vice-president and group media director at Starcom. Prior to that, she was managing director of Maxus Media, as well as vice-president and media director of Doner Advertising Canada.

In related news, FirmDecisions has also opened a new office in Dubai, which will be headed by Stewart Morrison. He has previously held senior marketing positions at Unilever, Sony Music, Nokia and Microsoft.

“Canada and the MENA region are increasingly important markets for FirmDecisions global and national brand advertiser clients,” said Stephen Broderick, global CEO of FirmDecisions. “I’m delighted we’re open for business in both these markets. I’m also really pleased that we’ve attracted such strong leaders for both new offices to help grow our global footprint. They both have great track records of brokering well-constructed commercial agreements and ensuring that commercial partnerships operate as efficiently as possible. This will be critical to help FirmDecisions’ growing client base across the world.”

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