Mercedes-Benz begins What3Words campaign
Mercedes-Benz Canada of Toronto has begun a marketing campaign in support of a new in-vehicle navigation system called What3Words. The system allows drivers to navigate to any three-metre-square area of the planet by speaking or typing a three word phrase rather than a street address. The campaign consists of a series of online videos in which musicians Charlotte Cardin, Allie X and The Strumbellas will demonstrate using the system to travel to various places in their home cities. The campaign will run through August.