Toronto Eaton Centre begins Streaming at CF promotion
Shopping mall CF Toronto Eaton Centre has begun a promotion called “Streaming at CF.” The initiative makes use of a streaming video studio at the mall for the use of content creators and online video personalities. Until the end of October, the studio will produce regular and special guest programming including basketball player Danny Green, comedians Jae and Trey Richards, and musician DJ Charlie B. The installation also incorporates a lounge area from which consumers can watch the productions and browse a selection of merchandise sold by participating mall retailers. The CF Toronto Eaton Centre is operated by Cadillac Fairview.
“We're excited to offer a creative outlet for content creators to do what they love most,” said Jason Anderson, senior vice-president of marketing at Cadillac Fairview. “Our ‘Streaming at CF’ studio was inspired by and created for the community, and we can't wait to see what content comes out of this vibrant space.”