Illycaffe promotes new Canadian website
Italian coffee company Illycaffè has launched a Canadian electronic commerce website at <http://www.illy.com/canada>. The site sells the brand’s line of coffee, tea, espresso machines and cups in English and French. The launch of the site is being promoted with a contest, the winner of which will receive an Illy IperEspresso 1935 Anniversary coffee machine along with a case of coffee and a set of cups.
“This expansion is a win-win to offer Canadian customers a convenient new way to shop and enjoy our products,” said Barry Sheldon, president and chief operating officer of Illycaffé North America. “Canada has warmly embraced our brand over many years, which is a testament to our leadership in creating quality and innovative products, and to upholding the highest standards in sustainability and ethics.”