Koho debuts Money Diaries in Canada
Financial technology brand Koho has introduced a Canadian version of its online content series “Money Diaries.” The series, aimed primarily at young women, addresses topics related to personal finance. The series is being produced in collaboration with media and entertainment company Refinery29 Canada. It will be hosted online at <http://www.refinery29.com/en-ca>, promoted by banner ads, content marketing and social media activities. In addition, from Sept. 26 to Oct. 6, live “Money Diaries” events will take place at 29Rooms, a venue operated by Refinery29. The program has been running in the United States since 2016.
“By partnering with Refinery29, Koho has the opportunity to reach a larger audience of millennial women who are inspired to reach their financial goals,” said Daniel Eberhard, CEO of Koho. “Refinery29’s credibility and connectivity with millennials makes this an ideal partnership as we look to provide more transparency and financial ease through technology.”