Canada Goose expands Project Atigi
Toronto-based outerwear company Canada Goose has expanded an initiative called “Project Atigi” in association with Inuit Tapiriit Kanatami, a national organization representing Inuit in Canada. Through this group, Canada Goose has issued a called for Inuit designers to participate in the development of a collection of parkas. According to the company, the initiative is intended to celebrate Inuit craftsmanship and create entrepreneurial opportunities. It will feature 100 parkas made by 20 designers. Proceeds from the sales of these products will be directed to Inuit communities in Canada via Inuit Tapiriit Kanatami.
“The talent that Inuit designers possess extends across Inuit Nunangat and the art of making parkas has been part of our culture for thousands of years,” said Natan Obed, president of Inuit Tapiriit Kanatami. “By partnering with Canada Goose and expanding this initiative, it raises awareness of the incredible talent of our designers and allows us to share more of our culture and craftsmanship to the world in a way that protects and respects Inuit intellectual property and designs.”