Beer Canada readies Canadian Beer Day promotion
Beer Canada, a national trade association representing Canadian brewers, will conduct a promotion called “Canadian Beer Day” on Oct. 9. The group plans to make the day an annual event which will take place on the Wednesday before Thanksgiving. The national promotion will feature a number of local events, including an official launch party at Great Western Brewing in Saskatchewan. It will also include social media activities and online content at <http://www.canadianbeerday.ca>.
“From hockey games and patio days to curling rinks and BBQs, beer is synonymous with activities that bring us all together,” said Beer Canada president Luke Harford. “That's why we are asking Canadians to consider spending Canadian Beer Day toasting at your local brewery, pub, restaurant, or even in your own backyard.”