Danone readies Silk, So Delicious promotion
Danone Canada is preparing to conduct an experiential promotion this weekend for its Silk line of beverages and its So Delicious line of frozen desserts. The effort will take place at the Vegandale Food Drink Festival in Toronto and will promote the plant-based nature of the products. It will make use of separate installations for each product that will conduct product sampling activities. The promotion also includes influencer activities and social media content. The campaign was developed by Timecode Lab, with social media support from Carl and public relations by National.