Praxis launches Praxis U initiative
Mississauga-based public relations agency Praxis has begun an educational initiative called “Praxis U” aimed at marketing professionals. Participants can attend a free one-hour class on various elements of digital marketing taught by Praxis staff. The program will begin this fall with two classes called “Navigating Influencer Marketing” and “The Art of Digital Storytelling.” Additional classes will be offered in January.
“The number one concern we hear from marketers is how difficult it is to stay current in an environment of constant change,” said Matt Juniper, general manager of Praxis. “We saw an opportunity to give Canadian marketers a leg up by creating learning modules that are continuously updated. Our sessions provide marketing teams with new insights, the latest data, a look at upcoming trends and practical tips that they can start using right away to maximize their digital marketing effectiveness.”