Woodbine Entertainment begins Turf Cup promotion
Toronto-based Woodbine Entertainment has begun a promotion that makes use of a horse racing simulator called the “Turf Cup.” The simulator will be installed at a series of horse racing and community events through the fall, beginning with the Ricoh Woodbine Mile this weekend. The simulator is intended to let consumers experience what it is like to be a jockey coming into the final stretch of a horse race. The system was built in collaboration with Catalyst VR of Australia. According to the company, this is the first system of its kind in Canada. The Ontario Lottery and Gaming Corporation and Pepsi have signed-on as sponsors of the simulator. These sponsorships include prize giveaways and cash prizes for consumers.
“This is an immersive and engaging experience for fans, delivering the true exhilaration and excitement of horse racing,” said Daniel Caufield, head of partnerships at Woodbine Entertainment. “Nothing is more dramatic than the final push to the finish line and our ‘Turf Cup’ experience give fans an incredible heart pumping ride that brings them closer to the action than ever before.”