Ikea breaks Stuff Monster campaign
Ikea Canada has released a new television commercial called “Stuff Monster.” The computer animated ad promotes the chain’s sustainability initiatives such as its sell-back program for used products. The creative features a monster made of old furniture which is intended to represent the way in which accumulated belongings can weigh a person down. The ad encourages consumers to reduce clutter by eliminating objects they no longer use. The campaign, developed by Rethink, also includes out-of-home advertising. It will run until the end of October.