Air Canada continues Fly the Flag campaign
Air Canada of Montreal has begun a new phase of its advertising campaign called “Fly the Flag.” The campaign features three Canadians, an animator, a winemaker and a dancer, living in California. The campaign consists of online videos and social media content. The initiative follows previous installments featuring Canadians in Paris, France and Mumbai, India.
“‘Fly The Flag’ celebrates the Canadian values that unite us, no matter where we are in the world,” said Andrew Shibata, managing brand director at Air Canada. “Through this new chapter of the campaign we’re able to connect with inspiring people as they bring the best of Canada and Canadian talent to their respective fields.”