Bell Media, Stingray launch Audio360
Bell Media and Stingray Group of Montreal have jointly launched a new service called Audio360 that will specialize in audio advertising sales. The service will handle ad sales for the IHeartRadio Canada and Stingray Music streaming applications as well 200 Bell Media and Stingray radio stations. According to the companies, these properties attract approximately 22 million listeners per week nationally. Advertisers will be able to target groups of consumers based on “passion segments,” determined by purchase intention data, listening habits and demographic criteria.
“This partnership leverages the incredible reach of our vast ad-supported audio content, which aggregates more than 250,000 podcasts, thousands of streaming channels and more than 200 Bell Media and Stingray radio stations, creating the most complete end-to-end audio advertising solution in the country,” said Perry MacDonald, senior vice-president of English video and radio sales at Bell Media. “In an increasingly sophisticated and ever-changing audio landscape, Audio360 delivers creative, innovative and customized opportunities to better serve advertisers by reaching, engaging and influencing listeners from coast-to-coast-to-coast like never before.”