Demand Africa launches in Canada
The Africa Channel of Los Angeles has expanded into Canada by launching a streaming service called Demand Africa. The subscription-based video-on-demand service specializes in lifestyle and entertainment programming from Africa. It will be available to Canadian consumers via computers, mobile devices and Internet-connected television sets.
“We are thrilled to introduce our multicultural Canadian audiences to The Africa Channel's unique programming, much of which will be receiving its Canadian premiere on our platform,” said Dean Cates, vice-president of digital strategy at Demand Africa. “As a global OTT service provider, our goal is to make modern Africa's influence and culture more accessible throughout the world. In addition, audiences will also have the opportunity to access a vast library of curated programming from the continent on Demand Africa's subscription video-on-demand service.”