GoDaddy Canada begins Raptors campaign
Toronto-based web hosting company GoDaddy Canada has begun a new marketing campaign in association with the Toronto Raptors basketball team. The campaign encourages entrepreneurs and small businesses to establish an online presence. As part of the initiative, former Raptor Muggsy Bogues has created a website in support of his children’s book, A Raptor Tale. The book is for sale online at <http://www.araptortale.ca>. The proceeds will be donated to the MLSE Foundation, which works to improve the lives of young people through sports.
“With the 25th anniversary celebration this year of the 2019 NBA Champions, the timing was right to partner with a Toronto Raptor alumni legend Muggsy Bogues to launch our new campaign ‘A Raptors Tale,’” said Anne de Aragon, vice-president and country manager at GoDaddy Canada. “Leveraging the national fanbase of the Toronto Raptors over the past three years helps us to reach entrepreneurs and small business owners across Canada, encouraging them to create an online presence with GoDaddy.”