Ace Bakery begins breadblox promotion
Ace Bakery of Toronto has begun a promotion featuring a new product called the breadblox. The item is a counter-top box for storing mobile phones, intended to reduce distractions during meals and encourage interaction with fellow diners. The boxes will be sold for a limited time through a promotional website at <http://www.acebreadblox.com>. Ace Bakery is a subsidiary of Weston Foods.
“We've been listening, and we continue to hear that consumers are busy and time-starved,” said Nicole Pekerman, head of marketing at Weston Foods. “They feel pulled into multiple directions daily and while they value setting aside quality time, they know it requires commitment. We're thrilled to launch the breadblox as a solution to this need that helps facilitate our consumers' choices to make moments that matter.”