HockeyShot signs promotional deal with Aleksander Barkov
HockeyShot, a Mississauga-based maker of hockey training equipment, has signed a promotional agreement with professional hockey player Aleksander Barkov. Barkov, who is the captain of the Florida Panthers NHL team, will participate in various promotional activities for the brand. As part of the agreement, HockeyShot has released an online video depicting Barkov practicing on a hockey rink the company installed in a Nevada desert.
“The opportunity for us to align the HockeyShot brand with one of the best all-around players in the game was a simple decision,” said Alex Fortin, vice-president of brand marketing at HockeyShot. “It is easy to notice his dedication and strong work ethic towards the game and his willingness to go the extra mile to constantly be getting better which we share here at HockeyShot. He had previously posted on social media a photo of his off-ice training setup at his home in Finland, and I immediately knew that HockeyShot could play a role in further elevating his game while inspiring others to do the same. We reached out to him and the connection immediately took off. He's such a hard working and committed player, it was just the perfect fit.”