GlaxoSmithKline begins 100 Years of Buckley's campaign
GlaxoSmithKline has begun a campaign promoting the 100th anniversary of its Buckley’s cough and cold medication. The campaign, called “100 Years of Buckley’s,” was developed by Saatchi & Saatchi and will run for two months in Toronto. It consists of approximately 100 executions comprising out-of-home ads that will run on subway train interiors, accompanied by digital ads and a Spotify playlist. The creative depicts moments in Canadian history dating to the debut of the brand in 1919.