Harbinger adds four accounts
Toronto-based public relations agency Harbinger has recently gained three new accounts. The California Strawberry Commission has retained the firm as its Canadian PR agency of record. Harbinger won the account in a request-for-proposals process. The assignment also includes media buying and consumers events in support of the organization’s “Get Snacking” campaign.
The Foreign Agricultural Service of the United States Department of Agriculture has hired Harbinger to handle Canadian communications for its “Taste USA” campaign. The agency will develop logos and taglines in English and French intended to promoted food and beverage products from the US in Canada. The agency also won the account in a request-for-proposals process.
The Ginseng Board of Wisconsin has retained Harbinger to handle its marketing in Canada. The assignment includes digital advertising, media relations and influencer activities.
In addition, Wellness Foods has hired Harbinger to handle public relations for its Simply Protein and Atkins brands.