Hyundai begins hockey-themed campaign
Hyundai Auto Canada has begun a new campaign called “Made for Those that Drive Hockey” in support of its line of sport utility vehicles. Developed by Innocean Worldwide Canada, the campaign consists of national television advertising in English and French. The 60- and 15-second ads will run through the hockey season during broadcasts associated with Hyundai’s hockey sponsorships. These include Hockey Night In Canada, RDS, the Ottawa Senators, and Rogers Hometown Hockey. The creative focuses on mothers who drive players to and from games and practices. The TV creative will be accompanied by online videos and digital ads, among other components.