Jim Pattison Broadcast Group buys into Lift Interactive
The Jim Pattison Broadcast Group of Kamploops, BC has purchased an ownership stake in Edmonton-based digital agency Lift Interactive. According to the company, the acquisition is intended to expand its digital capabilities. Lift will continue to be operated by its current management and staff.
“We’re very excited to have this opportunity to grow in the digital market and complement our offerings to our current and future clients,” said Rod Schween, president of Jim Pattison Broadcast Group. “We’re confident that this new partnership will benefit the western Canadian advertising industry as a whole and will allow Pattison to continue growing our multi-platform solutions. Our history has been built on acquisitions and this purchase is an important next step in our digital strategy and overall company strategic plan.”