Environics Analytics, Connected Interactive form agreement
Environics Analytics of Toronto has formed an agreement to make a range of analytical data available to Connected Interactive of Toronto for use in advertising campaign executions. This data includes a number of behavioural and financial databases, as well as Environics’ Prizm segmentation system. Connected Interactive will use the information to assist in audience targeting, based on consumer behaviour, brand preferences and other variables, for programmatic digital, mobile and out-of-home campaigns.
“We know that our clients want to use data-driven insights in an omnichannel environment, including digital,” said Environics Analytics president Jan Kestle. “We are excited to have Connected Interactive as an execution partner and look forward to helping our mutual clients execute their campaigns in a consistent and targeted manner.”