Club House begins Cinnamon Season promotion
Food flavourings brand Club House has begun a cinnamon-themed promotion for the holiday season. The initiative, called “Cinnamon Season,” features two recipes using the ingredient developed in association with food personalities Pay Chen and Andrea Buckett. The recipes were released to coincide with a promotional day designated National Cinnamon Day. The promotion consists of social media content and web-based materials at <http://www.helloflavour.ca/cinnamonseason>. As part of the campaign, Club House is also seeking people named Cinnamon via social media. Club House is a division of McCormick & Company.
“We want to give Cinnamon the attention it deserves,” said Deborah Sharpe, marketing director at McCormick Canada. “Cinnamon is a beloved Canadian spice that’s delicious for so many holiday dishes. Today, we’re sparking the start of ‘Cinnamon Season’ by calling on Canadians to share their love of Cinnamon and celebrate its warm, sweet and a bit spicy taste.”