United Way conducts AR promotion in Toronto
Charitable organization United Way Greater Toronto has begun an augmented reality promotion called “Unignorable" intended to raise awareness of the issue of poverty in that city. Consumers can use a mobile application, available for Android or Apple devices, to view a tower as part of the Toronto skyline that represents the number of people experiencing poverty in the Greater Toronto Area. The promotion also includes an exhibit at Brookfield Place which also uses the city’s skyline as its theme. It will run until Nov. 8, supported by social media activities.
“Poverty is a big problem in the GTA,” said Daniele Zanotti, president and CEO of United Way Greater Toronto. “But we've got a strong network to tackle it and a region of people ready to show their local love. United Way's network of community agencies helps the person experiencing homelessness find shelter, helps newcomers get settled in a new environment, gets workers skilled-up and connected to good jobs, gives kids the best start in life, and supports women escaping domestic violence. Together, we can connect people with the opportunities they need to thrive.”