Toys R Us conducts touring promotion
Retail chain Toys R Us Canada is conducting a promotion featuring the company’s “chief play officer,” Méganne Dagenais. During the initiative, the 12-year-old from Montreal will visit five Canadian cities to promote a variety of toys and holiday gift ideas. Dagenais won the position in a contest in February. The tour will be supported with social media activities.
“Méganne and her family have shown great commitment and passion for the role,” said Frank Juhasz, vice-president of marketing and omni-channel innovation at Toys R Us Canada. “We enjoy working with Méganne tremendously and are grateful for her feedback and the way she represents the spirit of play that’s inside all of us.”