We Are Social expands into Canada
United Kingdom-based social media agency We Are Social has expanded its operations into Canada by opening an office in Toronto. According to the company, this is part of a larger international expansion effort. The location will operate in association with Vision7 International. The office is headed by managing director Coby Shuman, most recently group engagement director at Huge. He has also worked at SapientNitro and Ogilvy & Mather. Canadian clients of We Are Social include Yokohama, Intuit and Lorex.
“Canada has huge creative potential,” said Jim Coleman, chief executive officer of We Are Social. “There’s an opportunity for brands to become far more active in Canadian social media culture. It’s a market we’ve been watching very closely and now, with Coby at the helm, we feel the stars have aligned and it’s the right time to launch We Are Social in Canada. We’re confident that our approach of putting social thinking at the centre marketing will be hugely beneficial to brands in Canada.”