Go Auto hires The Round Agency
Edmonton-based automobile dealership chain Go Auto has retained The Round Agency of Toronto as its marketing agency. The agency will develop the brand’s first advertising campaign, which will focus on the level of service it offers to consumers. The initiative will begin in early 2020. Go Auto consists of 45 dealerships nationally selling 19 automotive brands.
“We chose Round because they have incredible experience in the automotive industry, helping companies to accelerate growth by building exceptional brand value,” said Michael Hladun, senior vice-president at Go Auto. “Their transformational work with automotive brands like Subaru and AutoTrader has been widely recognized within the industry. They also stood out to us as the anti-agency agency, real industry disruptors that are focused on delivering great work and real value for clients. They fit perfectly with our mission and values at Go Auto.”