SpotX, StackAdapt launch new ad buying service
Video advertising company SpotX and programmatic advertising technology company StackAdapt have jointly launched a new service in Canada that allows users to purchase advertising inventory for over-the-top content and connected television devices. Users will be able to access inventory from approximately 600 media outlets. The service will reach approximately 44 million households in the United States and Canada.
“Programmatic demand partners like StackAdapt are helping to shape the future of TV,” said Kelly McMahon, senior vice-president of global operations at SpotX. “StackAdapt eases the integration of over-the-top inventory into the media mix for media buyers who will benefit reaching more audiences by expanding their video campaigns to more screens and streams.”