MADD Canada begins Schnoz for the Cause campaign
Sober driving advocacy group MADD Canada has begun a holiday season social media campaign called “Schnoz for the Cause.” Developed by Tag of Toronto, the initiative is intended to raise awareness of the risks of impaired driving related to holiday parties. It encourages consumers to submit images to Facebook of themselves wearing a red nose. For each submission, Tag will donate five dollars to MADD Canada.
“We’re proud to support MADD Canada in generating awareness of a cause we can all get behind, keeping impaired drivers off the roads,” said Fabio Orlando, CEO of Tag. “‘Schnoz for the Cause’ is a mutually beneficial way for people to share their support for a safe holiday season, while Tag donates to MADD Canada on behalf of everyone who participates.”