Argyle readies 40th anniversary initiative
The Argyle Group of Toronto is preparing a charitable initiative to coincide with the 40th anniversary of the company. Beginning on Feb. 26, 2020, the agency will begin offering pro bono communications training to 40 Canadian charities. The program will begin with an event called Argyle Community Day, which will take place in Toronto, Winnipeg and Vancouver. It will consist of free seminars on subjects including communications strategy, creative marketing, social and digital media, public and stakeholder relations and community engagement.
“For four decades, the Argyle team has been driven by a deep sense of social mission and purpose, because we believe communicating truth and earning trust leads to a healthier, more sustainable society,” said Argyle CEO Daniel Tisch. “Forty years is an extraordinary milestone for any business, and we wanted to mark ours by giving our communities the greatest gift we can give, the time and talent of our team.”