Shell Canada readies Fuelling Kindness campaign
Shell Canada recently hired NKPR of Toronto to work on a holiday season campaign called “Fuelling Kindness.” The campaign will consist primarily of three events between Dec. 13 and 15 at participating local Shell stations in the Greater Toronto Area. According to the company, the effort is intended to “help spread and inspire kindness.” It will also benefit not-for-profit organization Youth Assisting Youth. The events will include the participation of hockey player Wendel Clark, radio and television personality Taylor Kaye, and television host and designer Steven Sabados. NKPR’s assignment includes public relations, corporate communications, media relations and event planning and management.