Air Canada breaks holiday campaign
Air Canada of Montreal has released a holiday season commercial called “Lost Reindeer.” The ad will run as a 90-second cinema execution, a 30-second television commercial and a 15-second online video. The creative depicts a group of children helping a magical reindeer find its way home after becoming lost.
“We wanted to create an ad that reflected the magic and celebration that takes place during this time of year,” said Andrew Shibata, managing brand director at Air Canada. “With our travelers reuniting and gathering all over the world, all 36,000 Air Canada employees feel very fortunate to play a part of their journeys home for the holidays.”