Leo Burnett launches SantAI website
Leo Burnett of Toronto has launched a new website for the holiday season called SantAI. Located at <http://www.santai.ca>, the site is intended to provide gift recommendations for users based on their social media information. These suggestions can then be shared with others who are likely to be shopping for a gift for that user.
“While it seems to have become harder to know what to gift our friends and loved ones, they are telling us what they like every single day on their favourite social platform,” said Lisa Greenberg, chief creative officer at Leo Burnett Toronto “So we thought we’d give Santa a helping hand by pulling that data into one place for him and his helpers.”