Smith School of Business begins Always On campaign
The Smith School of Business at Queen’s University in Kingston, ON has begun a new brand campaign. The ad campaign, called “Always On,” focuses on the aspects of a business education required by “the challenges faced by business leaders today.” According to the school, the creative focuses on the state of mind that leads to success in business. The media campaign is aimed primarily at senior business executives in the Greater Toronto Area. It includes digital display ads, digital video displays in the lounges at Pearson International Airport, wraps around electrical outlets and executions in elevators managed by Captivate. In addition, digital out-of-home advertising will run in March and April. The campaign was developed by The Township Group, with media work by Guru.