Mercedes-Benz conducts Gingerbread G-Class campaign
Mercedes-Benz Canada of Toronto recently conducted a holiday-themed campaign called “Gingerbread G-Class” in support of its G-Class sport utility vehicle. The initiative made use of kits for replica vehicles made of gingerbread, which participating dealers distributed to clients as holiday gifts. In addition, dealerships participated in a competition to decorate the gingerbread kits. The campaign also included television advertising, a series of online videos, social media content, influencer activities and a website at <http://www.gingerbreadgclass.ca>. The campaign was developed by Publicis Emil Canada with media support from OMD Canada.
“At Mercedes-Benz Canada we are always looking for new and exciting ways to inspire and engage with existing Mercedes-Benz fans and to connect with new audiences across the country,” said Virginie Aubert, vice-president of marketing at Mercedes-Benz Canada. “The Mercedes-Benz Gingerbread G-Class holiday campaign was a great opportunity for new viewers, existing fans and our dealer network to interact with one of our most beloved vehicles during the holiday season and we were thrilled by the positive response and incredible participation we saw.”