Hyundai begins Hockey Drivers event series
Hyundai Auto Canada of Markham, ON has begun a promotion called “Hyundai Hockey Drivers.” The effort will consist of a series of events in Ontario, Quebec and Alberta at which parent of professional hockey players will discuss their experiences raising an athlete. The initiative is aimed primarily at the parents of young hockey players.
“Behind every hockey star, big or small, is a strong support network that plays a crucial role in nurturing a child's success,” said Don Romano, president and CEO of Hyundai Auto Canada. “Raising a hockey player is a unique experience that requires the same amount of support and mentorship needed by those on the ice, and Hyundai is committed to ensuring parents have access to these resources.”