Quebec City Tourism hires Lg2
Québec City Tourism has retained Lg2 of Toronto as its advertising agency. The firm will work to raise awareness of the city as a tourism destination in Quebec, Canada, the United States, France, Mexico and China. The assignment includes strategy, creative development and marketing campaigns.
“We chose Lg2 for its strength and successes in the tourism industry,” said Éric Bilodeau, communications and marketing director of Québec City Tourism. “We are confident that the agency will take our destination further and make it shine more than ever. With a solid understanding of the national capital and the tourist ecosystem, we regard Lg2 as an ideal partner to help us seize new opportunities.”