Air Canada signs sponsorship deal with Cirque du Soleil
Air Canada has signed a multi-year international sponsorship agreement with Cirque du Soleil. During the term of the agreement, Air Canada will be the exclusive airline of the entertainment troupe’s big top and arena shows in Canada, the United States, Europe and a number of other countries. As part of the agreement an Air Canada lounge will be added to Cirque du Soleil shows in Europe and Australia for eligible consumers. This is in addition to wider brand exposure at all big top performances.
“We take pride in bringing more Canada to the world every time we fly and incorporate our passion for homegrown companies thriving on the world stage in our sponsorships,” said Calin Rovinescu, president and CEO of Air Canada. “For us, Cirque du Soleil represents the perfect mix of Canadian roots and global pedigree, and this partnership speaks to the two brands' shared values and commitment to delivering a premium experience to our customers around the world.”