Oreo begins Stuf Shoppe promotion
Snack food company Mondelēz International has begun a promotion in Toronto in support of its Oreo cookie brand. The promotion features a temporary installation in Union Station called “The Oreo Stuf Shoppe.” From Jan. 30 to Feb. 3, the location will distribute free product samples consisting of Oreo cookies with various coatings and extras applied. The promotion is in support of the limited-time return to sale of the Oreo Most Stuf cookie with extra filling.
The promotion also includes an online contest component at <http://www.whatsyourstuf.ca>. Consumers can enter a draw for $25,000 by using the site to submit their preferred ratio of Oreo cookie to filling.