GE Appliances Canada extends sponsorship of Toronto FC
GE Appliances Canada has signed a multi-year sponsorship agreement with soccer team Toronto FC. The brand will now appear on a sleeve patch on the team’s uniforms. This is the first time the team has had a shirt sleeve sponsor. GE has been the exclusive appliance sponsor of the team since last spring. The agreement will run until 2023.
“We’re very proud to be the inaugural sleeve patch partner, alongside the Reds at every important moment when the team hits the pitch,” said Bob Park, chief brand officer at GE Appliances Canada. “No sport has showcased more heart and passion than the TFC community, from the fans, to the coaches, to the players to supporters like us. What better place to show our commitment than on the sleeve?”