Quebecor readies new content marketing service
Quebecor of Montreal will launch a new content marketing service called Hublo on Feb. 17. The service is intended to allow advertisers to host and distribute promotional content. Hublo will be hosted on a new section of the Journal de Montréal website. Client content will be embedded simultaneously on the websites and social media pages of various Quebecor properties. According to the company, additional features will be added to the service over time.
“Today, brands are going digital while looking for a safe advertising environment,” said Patrick Jutras, senior vice-president and chief advertising officer at Quebecor and TVA Group. “Our goal in launching Hublo is to put our engaging digital ecosystem to work for our partners and bring our promotional content marketing offerings together in one place to help our advertisers tell their stories and promote their content to our audiences. Hublo leverages our reach to give promotional content visibility in an environment that touches 94% of Quebecers.”