Bayview Village conducts Dust of Gods promotion
Bayview Village Shopping Centre in Toronto has begun a promotion in collaboration with Toronto-based artist, designer and architect Antonio Tadrissi called “Dust of Gods.” The effort features a temporary installation that will be at the mall until Feb. 21. According to the company, the promotion is intended to promote the concept of sustainable fashion. Consumers who spend $1,000 in a single day can bring an item of clothing of their choice to the installation for a consultation with a fashion expert on ways to alter the item based on five preset designs. The item will then be altered accordingly and can be picked up a week later.